COOKIE POLICY
Last updated: 9 July 2026
WHAT ARE COOKIES
Cookies are small files stored on your device when you visit a website. We use them, and similar technologies like local storage, to run this site, understand how it's used, and show relevant marketing. This page explains what we use, why, and how you can change your mind at any time.
DATA CONTROLLER
The controller responsible for cookies and data processing on pragers.ch is F.H. PRAGER s.r.o., IČO 29153379, U Národní galerie 470, 156 00 Zbraslav, Czech Republic. You can reach us at info@pragers.ch or +420 793 948 861.
CATEGORIES AND LEGAL BASIS
We sort cookies into three categories:
- Necessary — required to run and secure the site. Legal basis: legitimate interest / performance of a contract, no consent needed.
- Analytics — help us understand how visitors use the site. Legal basis: your consent.
- Marketing — used for advertising and ad personalization. Legal basis: your consent.
This site is aimed at visitors in Switzerland. Under the Swiss Federal Act on Data Protection (nFADP), information plus an easy opt-out would already be enough for most cookies here. We ask for opt-in consent anyway, because Google, Meta and Microsoft's own advertising and analytics terms require verifiable consent for Swiss traffic, regardless of what Swiss law itself strictly demands.
COOKIES WE USE
| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| cookie_consent_preferences | PRAGER'S (own) | Necessary | Stores your cookie preferences. | 6 months (local storage) |
| _ga | Google Ireland Ltd. | Analytics | Google Analytics 4 — distinguishes visitors. | 2 years |
| _ga_* | Google Ireland Ltd. | Analytics | Google Analytics 4 — persists session state. | 2 years |
| _clck | Microsoft Corporation | Analytics | Microsoft Clarity — persists a visitor ID across sessions. | 1 year |
| _clsk | Microsoft Corporation | Analytics | Microsoft Clarity — connects pageviews within a session. | 1 day |
| _fbp | Meta Platforms Ireland Ltd. | Marketing | Meta Pixel — distinguishes browsers for ad delivery and measurement. | 90 days |
| _gcl_au | Google Ireland Ltd. | Marketing | Google Ads — links ad clicks to conversions. | 90 days |
This table reflects the trackers active on this site as of the date above. Exact cookie names and durations are set by each provider and may change on their end. We recommend verifying it against your browser's storage if you rely on it for compliance purposes.
INTERNATIONAL DATA TRANSFERS
Google, Meta and Microsoft may process data outside Switzerland and the EEA, including in the United States. Where this happens, they rely on the EU-U.S. Data Privacy Framework, Standard Contractual Clauses, or equivalent safeguards recognized under Swiss law.
YOUR RIGHTS
You can request access to, correction of, or deletion of your personal data, and object to how we process it. To exercise these rights, contact us at info@pragers.ch. If you believe your data protection rights have been violated, you can lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC), the Swiss supervisory authority, at edoeb.admin.ch.
MANAGE YOUR CONSENT
You can change your cookie choices at any time.